The Ad Performance report provides comprehensive metrics for analyzing campaign, ad group, and placement performance across your advertising initiatives.

¶ Report Details

Report Type ID: ad_performance

Use Cases:

• Overall campaign performance analysis
• Placement effectiveness comparison
• Budget optimization decisions

Dimensions:

• ad_account_id, campaign_id, ad_group_id: Campaign hierarchy
• currency_code: Currency for monetary values
• placement_l1: Ad placement (Browse, Search)
• placement_l2: Ad placement (Home Feed, Filtered Feed, Storefront, Pickup Filter, Search, Search Suggestion)

¶ Available Metrics

• impressions
• clicks
• ad_spend
• orders_7d_on_click_date
• sales_7d_on_click_date
• exposed_orders_7d_on_impression_date
• exposed_sales_7d_on_impression_date
• orders_7d_on_order_date
• sales_7d_on_order_date
• exposed_orders_7d_on_order_date
• exposed_sales_7d_on_order_date
• roas_7d_on_click_date
• exposed_roas_7d_on_impression_date
• roas_7d_on_order_date
• exposed_roas_7d_on_order_date
• cost_per_click
• cost_per_order_7d_on_click_date
• cost_per_exposed_order_7d_on_impression_date
• cost_per_order_7d_on_order_date
• cost_per_exposed_order_7d_on_order_date
• avg_order_value_7d_on_click_date
• exposed_avg_order_value_7d_on_impression_date
• avg_order_value_7d_on_order_date
• exposed_avg_order_value_7d_on_order_date
• click_through_rate
• click_to_order_rate_7d_on_click_date
• exposed_click_to_order_rate_7d_on_impression_date
• click_to_order_rate_7d_on_order_date
• exposed_click_to_order_rate_7d_on_order_date
• new_to_brand_customers
• 42d_lapsed_to_brand_customers
• 42d_existing_to_brand_customers
• exposed_new_to_brand_customers
• exposed_42d_lapsed_to_brand_customers
• exposed_42d_existing_to_brand_customers

¶ Example Request

curl -X POST "https://api.uber.com/v1/ads/{account_id}/reporting/report" \
  -H "Authorization: Bearer {ACCESS_TOKEN}" \
  -H "Accept: application/json" \
  -d '{
    "report_type": "AD_PERFORMANCE",
    "time_range": {
      "start_time": "2024-01-01T00:00:00Z",
      "end_time": "2024-01-31T00:00:00Z"
    },
    "columns": [
      "campaign_id",
      "ad_group_id",
      "placement_l1",
      "impressions",
      "clicks",
      "ad_spend",
      "sales_7d_on_click_date",
      "orders_7d_on_click_date",
      "roas_7d_on_click_date",
      "cost_per_click"
    ],
    "time_unit": "DAILY",
    "file_format": "CSV",
    "filters": [
      {
        "column": "campaign_id",
        "operator": "EQUAL",
        "values": ["13529bf9-328e-5cf9-b2a7-b670334c2bd9"]
      }
    ]
  }'

¶ Example Response

{
  "report_id": "8a2e38b2-59fb-5242-a0ec-e913a42150b5"
}

¶ Related Reports

• Ad Performance by Location - Geographic performance breakdown
• Ad Performance by Audience Tenure - Customer segment analysis