This page details the targeting options available for Sponsored Listings campaigns.

¶ Available Targeting Options

Sponsored Listings supports audience-based targeting to help you reach the right customers on the Uber Eats home feed, search results, storefront, and pickup filter.

Targeting options are organized into sections. Different sections can be combined using either the AND or OR operator.

¶ Section 1: Audience Segments

You can select only one of the following audience targeting options per ad group:

New to Location

• Targets users who have not ordered from the merchant’s location within the last 365 days

New to Brand

• Targets users who have not ordered from the merchant’s brand within the last 365 days

Existing to Location

• Targets users who have previously ordered from the merchant’s location within the last 42 days

Order Frequency

• Targets users based on their order history within a specific time range
• Allowed past days values: 7, 14, 30, 45, 60, or 90 days only
• Lower and upper bounds define the order count range

Important: You cannot combine multiple audience segments from Section 1. Choose the single audience segment that best matches your campaign objective.

¶ Section 2: Uber One

Uber One Membership

• Targets users who have an active Uber One membership subscription
• Can be combined with Section 1 targeting using AND or OR operator

¶ Targeting Examples

Example 1: Target new customers

{
  "targeting": {
    "negation": false,
    "operator": "AND",
    "criteria": [
      {
        "new_to_location": {}
      }
    ]
  }
}

Example 2: Target Uber One members with order frequency

{
  "targeting": {
    "negation": false,
    "operator": "AND",
    "criteria": [
      {
        "order_frequency": {
          "lower_bound": 3,
          "upper_bound": 10,
          "time_range": {
            "past_days_range": {
              "start_day": 0,
              "end_day": 30
            }
          }
        }
      },
      {
        "uber_one": {}
      }
    ]
  }
}