Ad
Ads are the individual advertisements that exist within ad groups. Each ad represents a specific creative unit that will be displayed to users. Ads are a requirement for all ad products to be served.
¶ Ad Fields
✅ = Required, ❌ = Optional
| Field | SPONSORED LISTING | SPONSORED SEARCH | SPONSORED ITEM | SPONSORED BRANDS |
|---|---|---|---|---|
name |
✅ | ✅ | ✅ | ✅ |
creative_id |
❌ | ❌ | ❌ | ✅ |
Sponsored Brands ads require a creative_id that references a creative created and approved in Ads Manager. For all other ad products, creative_id is not accepted.