Limitations
This page lists the current limits that apply when creating and updating campaigns and ad groups. These values may change over time.
¶ Budget
Budget limits are enforced in your account’s local currency.
| Budget type | Unit | Minimum | Maximum |
|---|---|---|---|
| Daily | BUDGET_UNIT_DAILY |
1 | 200,000 per day |
| Weekly | BUDGET_UNIT_WEEKLY |
1 | 2,000,000 per week |
| Fixed | BUDGET_UNIT_FIXED |
1 | 30,000,000 total |
¶ Campaign duration
Campaign duration is controlled by the start_time and end_time of an ad group’s schedule.
- Start date must be within 1 year from the current date.
- End date is optional. If omitted, the ad group runs indefinitely. If provided, it must be at most 1 year from the start date.