This page lists the current limits that apply when creating and updating campaigns and ad groups. These values may change over time.

¶ Budget

Budget limits are enforced in your account’s local currency.

¶ Campaign duration

Campaign duration is controlled by the start_time and end_time of an ad group’s schedule.

• Start date must be within 1 year from the current date.
• End date is optional. If omitted, the ad group runs indefinitely. If provided, it must be at most 1 year from the start date.

¶ User store group ad accounts

A user store group ad account (USER_STORES_GROUP) is generated automatically for each user. It can create campaigns on any store the user has access to in Uber Eats Manager. See AdAccount for how this account type compares to others.

The following restrictions apply to these accounts:

• One store per ad group. Each ad group can target only a single store.
• Sponsored Listing and Sponsored Search. These accounts can create campaigns for the Sponsored Listing and Sponsored Search ad products. See Ad Product Eligibility by Account Type for the full eligibility matrix.
• Budget at the campaign level only. The budget must be set on the campaign; ad group–level budgets are not supported for these accounts.

¶ Visibility and partial access

A campaign created by one user is also visible to other users who have access to the same store through their own user store group ad account.

Access is evaluated per ad group: a user can view only the ad groups for which they have access to every store in that ad group. Ad groups that include one or more stores the user cannot access are hidden from that user.

¶ GTIN limits

Each campaign can contain a maximum of 1,500 active GTIN items, counted across all ad groups in the campaign.