Effective Status Reasons
The effective status reasons explain why a campaign or ad group is not eligible to serve ads. These reasons provide diagnostic information to help troubleshoot delivery issues.
¶ Campaign Effective Status Reasons
| Reason | Description |
|---|---|
CAMPAIGN_EFFECTIVE_STATUS_REASON_INVALID |
Invalid reason |
CAMPAIGN_EFFECTIVE_STATUS_REASON_CAMPAIGN_DRAFT |
Campaign is in draft state |
CAMPAIGN_EFFECTIVE_STATUS_REASON_CAMPAIGN_PAUSED |
Campaign is paused |
CAMPAIGN_EFFECTIVE_STATUS_REASON_CAMPAIGN_DELETED |
Campaign is deleted |
CAMPAIGN_EFFECTIVE_STATUS_REASON_CAMPAIGN_NO_AD_GROUPS |
Campaign has no ad groups |
CAMPAIGN_EFFECTIVE_STATUS_REASON_ALL_AD_GROUPS_DRAFT |
All ad groups are in draft state |
CAMPAIGN_EFFECTIVE_STATUS_REASON_ALL_AD_GROUPS_PAUSED |
All ad groups are paused |
CAMPAIGN_EFFECTIVE_STATUS_REASON_ALL_AD_GROUPS_SCHEDULED |
All ad groups are scheduled |
CAMPAIGN_EFFECTIVE_STATUS_REASON_ALL_AD_GROUPS_COMPLETED |
All ad groups are completed |
CAMPAIGN_EFFECTIVE_STATUS_REASON_ALL_AD_GROUPS_NO_ADS |
All ad groups have no ads |
CAMPAIGN_EFFECTIVE_STATUS_REASON_ALL_AD_GROUPS_ALL_ADS_DRAFT |
All ads in all ad groups are in draft state |
CAMPAIGN_EFFECTIVE_STATUS_REASON_ALL_AD_GROUPS_ALL_ADS_PAUSED |
All ads in all ad groups are paused |
¶ Ad Group Effective Status Reasons
| Reason | Description |
|---|---|
AD_GROUP_EFFECTIVE_STATUS_REASON_INVALID |
Invalid reason |
AD_GROUP_EFFECTIVE_STATUS_REASON_CAMPAIGN_DRAFT |
Parent campaign is in draft state |
AD_GROUP_EFFECTIVE_STATUS_REASON_CAMPAIGN_PAUSED |
Parent campaign is paused |
AD_GROUP_EFFECTIVE_STATUS_REASON_CAMPAIGN_DELETED |
Parent campaign is deleted |
AD_GROUP_EFFECTIVE_STATUS_REASON_AD_GROUP_DRAFT |
Ad group is in draft state |
AD_GROUP_EFFECTIVE_STATUS_REASON_AD_GROUP_PAUSED |
Ad group is paused |
AD_GROUP_EFFECTIVE_STATUS_REASON_AD_GROUP_SCHEDULED |
Ad group is scheduled |
AD_GROUP_EFFECTIVE_STATUS_REASON_AD_GROUP_COMPLETED |
Ad group is completed |
AD_GROUP_EFFECTIVE_STATUS_REASON_AD_GROUP_NO_ADS |
Ad group has no ads |
AD_GROUP_EFFECTIVE_STATUS_REASON_ALL_ADS_DRAFT |
All ads are in draft state |
AD_GROUP_EFFECTIVE_STATUS_REASON_ALL_ADS_PAUSED |
All ads are paused |
AD_GROUP_EFFECTIVE_STATUS_REASON_ALL_ADS_SCHEDULED |
All ads are scheduled |
AD_GROUP_EFFECTIVE_STATUS_REASON_ALL_ADS_COMPLETED |
All ads are completed |