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Effective Status Reasons

The effective status reasons explain why a campaign or ad group is not eligible to serve ads. These reasons provide diagnostic information to help troubleshoot delivery issues.

Campaign Effective Status Reasons

Reason Description
CAMPAIGN_EFFECTIVE_STATUS_REASON_INVALID Invalid reason
CAMPAIGN_EFFECTIVE_STATUS_REASON_CAMPAIGN_DRAFT Campaign is in draft state
CAMPAIGN_EFFECTIVE_STATUS_REASON_CAMPAIGN_PAUSED Campaign is paused
CAMPAIGN_EFFECTIVE_STATUS_REASON_CAMPAIGN_DELETED Campaign is deleted
CAMPAIGN_EFFECTIVE_STATUS_REASON_CAMPAIGN_NO_AD_GROUPS Campaign has no ad groups
CAMPAIGN_EFFECTIVE_STATUS_REASON_ALL_AD_GROUPS_DRAFT All ad groups are in draft state
CAMPAIGN_EFFECTIVE_STATUS_REASON_ALL_AD_GROUPS_PAUSED All ad groups are paused
CAMPAIGN_EFFECTIVE_STATUS_REASON_ALL_AD_GROUPS_SCHEDULED All ad groups are scheduled
CAMPAIGN_EFFECTIVE_STATUS_REASON_ALL_AD_GROUPS_COMPLETED All ad groups are completed
CAMPAIGN_EFFECTIVE_STATUS_REASON_ALL_AD_GROUPS_NO_ADS All ad groups have no ads
CAMPAIGN_EFFECTIVE_STATUS_REASON_ALL_AD_GROUPS_ALL_ADS_DRAFT All ads in all ad groups are in draft state
CAMPAIGN_EFFECTIVE_STATUS_REASON_ALL_AD_GROUPS_ALL_ADS_PAUSED All ads in all ad groups are paused

Ad Group Effective Status Reasons

Reason Description
AD_GROUP_EFFECTIVE_STATUS_REASON_INVALID Invalid reason
AD_GROUP_EFFECTIVE_STATUS_REASON_CAMPAIGN_DRAFT Parent campaign is in draft state
AD_GROUP_EFFECTIVE_STATUS_REASON_CAMPAIGN_PAUSED Parent campaign is paused
AD_GROUP_EFFECTIVE_STATUS_REASON_CAMPAIGN_DELETED Parent campaign is deleted
AD_GROUP_EFFECTIVE_STATUS_REASON_AD_GROUP_DRAFT Ad group is in draft state
AD_GROUP_EFFECTIVE_STATUS_REASON_AD_GROUP_PAUSED Ad group is paused
AD_GROUP_EFFECTIVE_STATUS_REASON_AD_GROUP_SCHEDULED Ad group is scheduled
AD_GROUP_EFFECTIVE_STATUS_REASON_AD_GROUP_COMPLETED Ad group is completed
AD_GROUP_EFFECTIVE_STATUS_REASON_AD_GROUP_NO_ADS Ad group has no ads
AD_GROUP_EFFECTIVE_STATUS_REASON_ALL_ADS_DRAFT All ads are in draft state
AD_GROUP_EFFECTIVE_STATUS_REASON_ALL_ADS_PAUSED All ads are paused
AD_GROUP_EFFECTIVE_STATUS_REASON_ALL_ADS_SCHEDULED All ads are scheduled
AD_GROUP_EFFECTIVE_STATUS_REASON_ALL_ADS_COMPLETED All ads are completed

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