This page details the targeting options available for Sponsored Search campaigns.

¶ Keyword Targeting

Sponsored Search campaigns only support keyword targeting. Keyword targeting allows you to show your ads based on the search terms users enter on Uber Eats search results.

Match Types

• Positive Keywords: Supports EXACT, PHRASE, and BROAD match types
• Negative Keywords: Only BROAD match is supported
• Important: Only one match type is allowed per targeting configuration

¶ Targeting Example

Keyword targeting

{
  "targeting": {
    "negation": false,
    "operator": "AND",
    "criteria": [
      {
        "keyword_targeting": {
          "keywords": ["pizza", "delivery", "italian"],
          "match_type": "PHRASE"
        }
      }
    ]
  }
}