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Ad Group

Ad groups are containers within campaigns that define targeting, bidding, and budget strategies. All ad groups within a campaign should align with the campaign’s objective while allowing for different targeting approaches.

Ad Group Fields

✅ = Required, ❌ = Optional

Field SPONSORED LISTING SPONSORED SEARCH SPONSORED ITEM SPONSORED BRANDS
name ✅ ✅ ✅ ✅
ad_product ✅ ✅ ✅ ✅
configured_status ✅ ✅ ✅ ✅
budget ❌ ❌ ❌ ❌
schedule ✅ ✅ ✅ ✅
dayparting_schedule ❌ ❌ ❌ ❌
bidding ✅ ✅ ✅ ✅
targeting ❌ ✅ ❌ ❌
ad_subjects ✅ ✅ ✅ ✅
bidding_enhancements ❌ ❌ ❌ ❌

Budget Fields

Field SPONSORED LISTING SPONSORED SEARCH SPONSORED ITEM SPONSORED BRANDS
unit ✅ ✅ ✅ ✅
total ✅ ✅ ✅ ✅

Schedule Fields

Field SPONSORED LISTING SPONSORED SEARCH SPONSORED ITEM SPONSORED BRANDS
start_time ✅ ✅ ✅ ✅
end_time ❌ ❌ ❌ ❌

Bidding Fields

Field SPONSORED LISTING SPONSORED SEARCH SPONSORED ITEM SPONSORED BRANDS
auto ❌ ❌ ❌ ❌
manual ❌ ❌ ❌ ❌
goal_based ❌ ❌ ❌ ❌

Targeting Fields

Field SPONSORED LISTING SPONSORED SEARCH SPONSORED ITEM SPONSORED BRANDS
negation ✅ ✅ ✅ ✅
operator ✅ ✅ ✅ ✅
criteria ✅ ✅ ✅ ✅
keyword_targeting ❌ ✅ ❌ ❌

Ad Subjects Fields

Field SPONSORED LISTING SPONSORED SEARCH SPONSORED ITEM SPONSORED BRANDS
stores ✅ ✅ ❌ ❌
gtin_items ❌ ❌ ✅ ✅
Ad Group Fields
Budget Fields
Schedule Fields
Bidding Fields
Targeting Fields
Ad Subjects Fields

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