Ad Group
Ad groups are containers within campaigns that define targeting, bidding, and budget strategies. All ad groups within a campaign should align with the campaign’s objective while allowing for different targeting approaches.
¶ Ad Group Fields
✅ = Required, ❌ = Optional
| Field | SPONSORED LISTING | SPONSORED SEARCH |
|---|---|---|
name |
✅ | ✅ |
ad_product |
✅ | ✅ |
configured_status |
✅ | ✅ |
budget |
❌ | ❌ |
schedule |
✅ | ✅ |
dayparting_schedule |
❌ | ❌ |
bidding |
✅ | ✅ |
targeting |
✅ | ✅ |
ad_subjects |
✅ | ✅ |
¶ Budget Fields
| Field | SPONSORED LISTING | SPONSORED SEARCH |
|---|---|---|
unit |
✅ | ✅ |
total |
✅ | ✅ |
¶ Schedule Fields
| Field | SPONSORED LISTING | SPONSORED SEARCH |
|---|---|---|
start_time |
✅ | ✅ |
end_time |
❌ | ❌ |
¶ Bidding Fields
| Field | SPONSORED LISTING | SPONSORED SEARCH |
|---|---|---|
auto |
❌ | ❌ |
manual |
❌ | ❌ |
goal_based |
❌ | ❌ |
¶ Targeting Fields
| Field | SPONSORED LISTING | SPONSORED SEARCH |
|---|---|---|
negation |
✅ | ✅ |
operator |
✅ | ✅ |
criteria |
✅ | ✅ |
keyword_targeting |
❌ | ✅ |
¶ Ad Subjects Fields
| Field | SPONSORED LISTING | SPONSORED SEARCH |
|---|---|---|
stores |
✅ | ✅ |