Uber Developers

Ad Group

Ad groups are containers within campaigns that define targeting, bidding, and budget strategies. All ad groups within a campaign should align with the campaign’s objective while allowing for different targeting approaches.

¶ Ad Group Fields

✅ = Required, ❌ = Optional

Field	SPONSORED LISTING	SPONSORED SEARCH	SPONSORED ITEM
`name`	✅	✅	✅
`ad_product`	✅	✅	✅
`configured_status`	✅	✅	✅
`budget`	❌	❌	❌
`schedule`	✅	✅	✅
`dayparting_schedule`	❌	❌	❌
`bidding`	✅	✅	✅
`targeting`	❌	✅	❌
`ad_subjects`	✅	✅	✅
`bidding_enhancements`	❌	❌	❌

¶ Budget Fields

Field	SPONSORED LISTING	SPONSORED SEARCH	SPONSORED ITEM
`unit`	✅	✅	✅
`total`	✅	✅	✅

¶ Schedule Fields

Field	SPONSORED LISTING	SPONSORED SEARCH	SPONSORED ITEM
`start_time`	✅	✅	✅
`end_time`	❌	❌	❌

¶ Bidding Fields

Field	SPONSORED LISTING	SPONSORED SEARCH	SPONSORED ITEM
`auto`	❌	❌	❌
`manual`	❌	❌	❌
`goal_based`	❌	❌	❌

¶ Targeting Fields

Field	SPONSORED LISTING	SPONSORED SEARCH	SPONSORED ITEM
`negation`	✅	✅	✅
`operator`	✅	✅	✅
`criteria`	✅	✅	✅
`keyword_targeting`	❌	✅	❌

¶ Ad Subjects Fields

Field	SPONSORED LISTING	SPONSORED SEARCH	SPONSORED ITEM
`stores`	✅	✅	❌
`gtin_items`	❌	❌	✅