KeywordTargetingCriterion
The KeywordTargetingCriterion targets users based on the search terms they use. This is used for keyword matching in sponsored search campaigns.
¶ Properties
| Field | Type | Description |
|---|---|---|
keywords |
list[string] | Keywords to target |
match_type |
enum | Match type for keyword targeting |
¶ Match Type Values
| Value | Description |
|---|---|
MATCH_TYPE_INVALID |
Invalid match type |
MATCH_TYPE_EXACT |
Exact match for keywords |
MATCH_TYPE_PHRASE |
Phrase match for keywords |
MATCH_TYPE_BROAD |
Broad match for keywords |