KeywordTargetingCriterion
The KeywordTargetingCriterion targets users based on the search terms they use. This is used for keyword matching in sponsored search campaigns.
¶ Properties
| Field | Type | Description |
|---|---|---|
keywords |
list[string] | Keywords to target |
match_type |
enum | Match type for keyword targeting |
¶ Match Type Values
Request and response values for match_type differ. Send EXACT or BROAD when creating or updating an ad group; read responses return MatchTypeExact or MatchTypeBroad. Sending MatchTypeExact or MatchTypeBroad in a request is rejected with a 400.
| Request value | Response value | Description |
|---|---|---|
EXACT |
MatchTypeExact |
Exact match for keywords |
BROAD |
MatchTypeBroad |
Broad match for keywords |