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Product Performance Report

The Product Performance report provides product-level (GTIN) performance data for retail ads campaigns. It gives visibility into which exact products drive performance, helping identify top-performing vs. underperforming GTINs and optimize spend accordingly.

¶ Report Details

Report Type ID: GR_PRODUCT_PERFORMANCE

Filters:

item_gtin: Global Trade Item Number
campaign_id: Campaign identifier
ad_group_id: Ad group identifier

Dimensions:

ad_account_id: Ad account identifier
item_gtin: Global Trade Item Number
campaign_id: Campaign identifier
ad_group_id: Ad group identifier
currency_code: Currency code

Supported Time Units: DAILY, SUMMARY

Lookback Limit: 180 days

¶ Available Metrics

Metric	Description
`impressions`	Number of times the ad was shown
`clicks`	Number of times the ad was clicked
`ad_spend`	Total ad spend in local currency
`units_sold_14d`	Number of units sold attributed within 14-day window
`sales_14d`	Total sales attributed within 14-day window in local currency
`roas_14d`	Return on ad spend (Sales / Spend) within 14-day window
`cost_per_click`	Average cost per click (Spend / Clicks)
`click_through_rate`	Click-through rate (Clicks / Impressions)

¶ Time Range Configuration

Daily and Summary Reports

Start Date: Any valid date
End Date: Any valid date after start date
Example: "start_time": "2026-07-01T00:00:00Z", "end_time": "2026-07-31T00:00:00Z"

¶ Filter Operators

Supported operators: EQUAL, NOT_EQUAL, IN

¶ Example Request

curl -X POST "https://api.uber.com/v1/ads/{account_id}/reporting/report" \
  -H "Authorization: Bearer {ACCESS_TOKEN}" \
  -H "Accept: application/json" \
  -d '{
    "report_type": "GR_PRODUCT_PERFORMANCE",
    "time_range": {
      "start_time": "2026-07-01T00:00:00Z",
      "end_time": "2026-07-31T23:59:59Z"
    },
    "columns": [
      "ad_account_id",
      "item_gtin",
      "campaign_id",
      "ad_group_id",
      "currency_code",
      "impressions",
      "clicks",
      "ad_spend",
      "units_sold_14d",
      "sales_14d",
      "roas_14d",
      "cost_per_click",
      "click_through_rate"
    ],
    "time_unit": "DAILY",
    "file_format": "CSV"
  }'

¶ Example Response

{
  "report_id": "46e24dd9-fe7d-53a6-8195-1cb48ea28abb"
}

Report Details

Available Metrics

Time Range Configuration

Filter Operators

Example Request

Example Response

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Developers