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Error Handling

How errors work

The Ads API uses standard HTTP status codes and provides detailed error messages to help you understand what went wrong and how to fix it.

HTTP status codes

We use conventional HTTP response codes to indicate the success or failure of an API request:

  • 2xx codes indicate success
  • 4xx codes indicate an error with the request (authentication, missing parameters, etc.)
  • 5xx codes indicate an error on our servers

Error response format

When an error occurs, you’ll receive a JSON response with details about what happened:

{
  "code": "BadRequest",
  "message": "Invalid request format or parameters."
}

The code field provides a machine-readable identifier for the specific error, while message gives you a human-readable description of the problem.

Common Error Codes

HTTP Status Error Code Message
400 BadRequest Invalid request format or parameters.
401 Unauthorized Authentication credentials are missing or invalid.
403 PermissionDenied Insufficient permissions to perform this operation.
404 NotFound The requested resource was not found or is inaccessible
429 RateLimitExceeded Request limit exceeded.
500 Internal An unexpected server error occurred.

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