The Uber Ads API provides comprehensive reporting capabilities to help you analyze the performance of your advertising campaigns. This section explains the available report types, metrics, and dimensions.

¶ Time Granularities

All report types support multiple time granularities for data aggregation:

• Daily: Data aggregated by day
• Weekly: Data aggregated by week (first day of the week)
• Monthly: Data aggregated by month (first day of the month)
• Summary: Data aggregated across the entire time range

¶ Attribution Windows

Most conversion metrics use a 7-day attribution window, meaning they track conversions that occur within 7 days of the initial ad interaction:

• 7-day attribution: Conversions tracked for 7 days after click or impression
• Click-based attribution: Conversions attributed to ad clicks
• View-based attribution: Conversions attributed to ad impressions (exposed metrics)

¶ Currency and Amounts

• All monetary values are returned in E5 format (amount × 100,000)
• Currency is specified by the currency_code dimension
• Example: "ad_spend": "5000000" represents $50.00 USD

¶ Data Availability

• Standard metrics: Available within 24 hours
• Conversion metrics: May have up to 72-hour delay due to attribution processing
• Historical data: Available for up to 2 years