The Ad Performance by Location report provides geographic performance breakdown, allowing you to analyze how your ads perform across different store locations.

¶ Report Details

Report Type ID: ad_performance_by_location

Use Cases:

• Geographic performance analysis
• Store-level optimization
• Regional budget allocation

Dimensions:

• ad_account_id, campaign_id, ad_group_id: Campaign hierarchy
• location_id: Specific store/location identifier
• currency_code: Currency for monetary values

¶ Available Metrics

• impressions
• clicks
• ad_spend
• orders_7d_on_click_date
• sales_7d_on_click_date
• exposed_orders_7d_on_impression_date
• exposed_sales_7d_on_impression_date
• orders_7d_on_order_date
• sales_7d_on_order_date
• exposed_orders_7d_on_order_date
• exposed_sales_7d_on_order_date
• roas_7d_on_click_date
• exposed_roas_7d_on_impression_date
• roas_7d_on_order_date
• exposed_roas_7d_on_order_date
• cost_per_click
• cost_per_order_7d_on_click_date
• cost_per_exposed_order_7d_on_impression_date
• cost_per_order_7d_on_order_date
• cost_per_exposed_order_7d_on_order_date
• avg_order_value_7d_on_click_date
• exposed_avg_order_value_7d_on_impression_date
• avg_order_value_7d_on_order_date
• exposed_avg_order_value_7d_on_order_date
• click_through_rate
• click_to_order_rate_7d_on_click_date
• exposed_click_to_order_rate_7d_on_impression_date
• click_to_order_rate_7d_on_order_date
• exposed_click_to_order_rate_7d_on_order_date
• new_to_brand_customers
• 42d_lapsed_to_brand_customers
• 42d_existing_to_brand_customers
• exposed_new_to_brand_customers
• exposed_42d_lapsed_to_brand_customers
• exposed_42d_existing_to_brand_customers

¶ Example Request

curl -X POST "https://api.uber.com/v1/ads/{account_id}/reporting/report" \
  -H "Authorization: Bearer {ACCESS_TOKEN}" \
  -H "Accept: application/json" \
  -d '{
    "report_type": "AD_PERFORMANCE_BY_LOCATION",
    "time_range": {
      "start_time": "2025-07-21T00:00:00Z",
      "end_time": "2025-07-28T00:00:00Z"
    },
    "columns": [
      "campaign_id",
      "ad_group_id",
      "location_id",
      "impressions",
      "clicks",
      "ad_spend",
      "sales_7d_on_click_date",
      "orders_7d_on_click_date",
      "roas_7d_on_click_date"
    ],
    "time_unit": "WEEKLY",
    "file_format": "CSV",
    "filters": [
      {
        "column": "location_id",
        "operator": "IN",
        "values": ["65681a33-d4b2-4e23-b9a2-8e9fd44f0b60", "9ec56511-e1d6-4361-86b3-0e35f55fe24f"]
      }
    ]
  }'

¶ Example Response

{
  "report_id": "8a2e38b2-59fb-5242-a0ec-e913a42150b5"
}

¶ Related Reports

• Ad Performance - Overall campaign performance analysis
• Ad Performance by Audience Tenure - Customer segment analysis