The Category Share by Brand Owner report provides brand owner category share analysis across product categories for sponsored items campaigns.

¶ Report Details

Report Type ID: GR_CATEGORY_SHARE_BY_BRAND_OWNER

Use Cases:

• Brand owner market share analysis
• Portfolio performance insights
• Multi-brand strategy optimization

Filters:

• brand_owner: Brand owner filter

Dimensions:

• sales_channel: Distribution channel
• l1_category, l2_category, l3_category, l4_category: Product category IDs
• l1_category_name, l2_category_name, l3_category_name, l4_category_name: Product category names
  • L1 example: “Beverages and Drink Mixes”
  • L2 example: “Alcoholic Beverages”
  • L3 example: “Hard Cider”
  • L4 example: “Perry”

Important: Metrics are calculated at the granularity of the lowest category level dimension selected:

• L2 dimension (with or without L1): Returns metrics at L2 level (e.g., “Alcoholic Beverages”)
• L3 dimension (with or without L1, L2): Returns metrics at L3 level (e.g., “Hard Cider”)
• L4 dimension (with or without L1, L2, L3): Returns metrics at L4 level (e.g., “Perry”)

Note: L1 dimension alone is not supported.

¶ Available Metrics

• sales_category_share
• orders_category_share
• units_category_share

¶ Example Request

curl -X POST "https://api.uber.com/v1/ads/{account_id}/reporting/report" \
  -H "Authorization: Bearer {ACCESS_TOKEN}" \
  -H "Accept: application/json" \
  -d '{
    "report_type": "GR_CATEGORY_SHARE_BY_BRAND_OWNER",
    "time_range": {
      "start_time": "2024-01-01T00:00:00Z",
      "end_time": "2024-01-31T00:00:00Z"
    },
    "columns": [
      "sales_channel",
      "l1_category_name",
      "l2_category_name",
      "l3_category_name",
      "sales_category_share",
      "orders_category_share",
      "units_category_share"
    ],
    "time_unit": "SUMMARY",
    "file_format": "CSV",
    "filters": [
      {
        "column": "brand_owner",
        "operator": "EQUAL",
        "values": ["Global Food Corp"]
      }
    ]
  }'

¶ Example Response

{
  "report_id": "8a2e38b2-59fb-5242-a0ec-e913a42150b5"
}

¶ Related Reports

• Category Share by Brand - Brand market share analysis
• Total Sales - Product-level sales performance