¶ How rate limiting works

To ensure optimal performance for all users, the Ads API implements rate limiting on a per-ad-account basis. This means your request limits are tied to the specific ad account you’re accessing, not your application as a whole.

¶ Understanding your limits

Rate limits vary by endpoint and are designed to support typical usage patterns while preventing abuse.

¶ When you hit a limit

If you exceed your rate limit, you’ll receive a 429 Too Many Requests response. The response will include information about when you can make requests again.