The Ad Performance by Keyword report provides keyword-level performance insights for keyword targeting campaigns, helping you optimize your search advertising strategy.

¶ Report Details

Report Type ID: AD_PERFORMANCE_BY_KEYWORD

Use Cases:

• Keyword targeting optimization
• Search term analysis
• Match type performance comparison

Dimensions:

• ad_account_id, campaign_id, ad_group_id: Campaign hierarchy
• currency_code: Currency for monetary values
• match_type: Keyword matching (EXACT, BROAD)
• keyword: Targeted keyword

¶ Available Metrics

• impressions
• clicks
• ad_spend
• orders_7d_on_click_date
• sales_7d_on_click_date
• exposed_orders_7d_on_impression_date
• exposed_sales_7d_on_impression_date
• orders_7d_on_order_date
• sales_7d_on_order_date
• exposed_orders_7d_on_order_date
• exposed_sales_7d_on_order_date
• roas_7d_on_click_date
• exposed_roas_7d_on_impression_date
• roas_7d_on_order_date
• exposed_roas_7d_on_order_date
• cost_per_click
• cost_per_order_7d_on_click_date
• cost_per_exposed_order_7d_on_impression_date
• cost_per_order_7d_on_order_date
• cost_per_exposed_order_7d_on_order_date
• avg_order_value_7d_on_click_date
• exposed_avg_order_value_7d_on_impression_date
• avg_order_value_7d_on_order_date
• exposed_avg_order_value_7d_on_order_date
• click_through_rate
• click_to_order_rate_7d_on_click_date
• exposed_click_to_order_rate_7d_on_impression_date
• click_to_order_rate_7d_on_order_date
• exposed_click_to_order_rate_7d_on_order_date
• new_to_brand_customers
• 42d_lapsed_to_brand_customers
• 42d_existing_to_brand_customers
• exposed_new_to_brand_customers
• exposed_42d_lapsed_to_brand_customers
• exposed_42d_existing_to_brand_customers

¶ Example Request

curl -X POST "https://api.uber.com/v1/ads/{account_id}/reporting/report" \
  -H "Authorization: Bearer {ACCESS_TOKEN}" \
  -H "Accept: application/json" \
  -d '{
    "report_type": "AD_PERFORMANCE_BY_KEYWORD",
    "time_range": {
      "start_time": "2024-01-01T00:00:00Z",
      "end_time": "2024-01-31T00:00:00Z"
    },
    "columns": [
      "campaign_id",
      "ad_group_id",
      "keyword",
      "match_type",
      "impressions",
      "clicks",
      "ad_spend",
      "sales_7d_on_click_date",
      "orders_7d_on_click_date",
      "cost_per_click"
    ],
    "time_unit": "SUMMARY",
    "file_format": "CSV",
    "filters": [
      {
        "column": "match_type",
        "operator": "EQUAL",
        "values": ["EXACT"]
      }
    ]
  }'

¶ Example Response

{
  "report_id": "8a2e38b2-59fb-5242-a0ec-e913a42150b5"
}

¶ Related Reports

• Ad Keyword Identification - Search term insights and keyword opportunities