Ad products define the type and placement of advertisements within the Uber platform. Each ad product has unique behavior characteristics and appears in specific locations to maximize visibility and engagement with target audiences.

¶ What are Ad Products?

An ad product determines two key aspects of your advertising:

1. Ad Behavior: How the ad functions and is displayed (e.g., elevated positioning in lists, featured placements, or display slots)
2. Ad Placement: Where the ad appears within the Uber Eats experience (e.g., search results, home feed, storefront pages, checkout flow)

¶ Sponsored Listing

Sponsored Listings elevate your store’s visibility by featuring it prominently in key areas of the Uber Eats app.

Placements:

• Uber Eats home feed
• Uber Eats search results
• Storefront pages
• Pickup filter results

¶ Sponsored Search

Sponsored Search ads appear exclusively when customers are actively searching for restaurants, making them highly relevant to user intent.

Placements:

• Uber Eats search results only
• Cuisine category filter results (e.g., when users tap on category filters like “Italian” or “Asian”)

¶ Related Topics

• Campaign Management Overview
• Ad Group