Creative
The Creative object represents a group of assets plus the copy and styling that go with them. A creative is attached to an ad, and is reviewed before it can serve.
¶ Properties
| Field | Type | Description |
|---|---|---|
creative_id |
string | Unique creative identifier |
name |
string | Human-readable creative name |
type |
CreativeType | Ad-product-specific configuration of the creative (oneof) |
status |
string | Review status of the creative. See values below |
review_metadata |
ReviewMetadata | Notes from the creative review process |
metadata |
CreativeMetadata | Creation and last-update audit information |
¶ Status Values
| Value | Description |
|---|---|
CREATIVE_STATUS_TYPE_DRAFT |
Saved but not submitted for review |
CREATIVE_STATUS_TYPE_PENDING_APPROVAL |
Submitted and awaiting review |
CREATIVE_STATUS_TYPE_APPROVED |
Passed review and can be served by an ad |
CREATIVE_STATUS_TYPE_REJECTED |
Failed review and cannot be served. See review_metadata.review_notes |
CREATIVE_STATUS_TYPE_ARCHIVED |
Retired and cannot be attached to new ads |
A creative must reach CREATIVE_STATUS_TYPE_APPROVED before it can serve. Review is asynchronous, so poll Get Creatives after creating one.