Development Effort :
Low
Magic :
Good
When reminding users about their next event, offer users an <a href="/products/ride-requests" data-event-label="Ride Requests">Uber Ride Request </a> workflow to get them to their next appointment in style
Development Effort :
High
Magic :
Great
Help users get to their appointments on-time by adding smart 'time to leave' reminders. Constantly poll Uber for pickup and drop-off ETAs to trigger notifications at the right time and get users moving.